SELECTED ENGAGEMENTS
Growth. Transformation. Operating Leadership.
Real-world engagements spanning consumer brands, media platforms, founder-led businesses, and investor-backed organizations.
SCALED FOR HYPER-GROWTH
Expanded categories, modernized operations, and helped build one of the fastest-growing retailers in the world.
MANDATE
Role: Chief Brand Officer & Creative Director
Location: Los Angeles, California
Recruited as the company's first Chief Brand Officer to oversee merchandising, product development, marketing, creative, planning, sourcing, and retail operations during a period of rapid growth.
FOCUS AREAS
Organizational & operating model transformation
Revenue acceleration & EBITDA improvement
Category expansion & new business development
Integrated marketing & brand strategy
Talent partnerships & collaborations
RESULTS
Doubled company revenue while improving EBITDA performance
Became the #1 most searched fashion brand globally
Launched NovaMen, generating more than $100M in first-year revenue
Developed NovaSport, exceeding $150M annualized revenue
Expanded Plus, Accessories, and Beauty categories
Restructured and streamlined merchandising, planning, sourcing, and marketing functions
BUILT THE COMMERCIAL ENGINE
Created scalable content, partnerships, and proposal development capabilities to support growth.
Commercial process transformation
RFP development & workflow automation
Stakeholder alignment
Monetization strategy
Team leadership & operational efficiency
Contributed to 15% year-over-year company growth
Increased RFP volume by approximately 40%
Developed and implemented RFP 2.0 operating framework within first 60 days
Increased proposal intake capacity by 40%
Achieved 100% on-time proposal delivery
Built scalable workflows supporting future growth
MANDATE
FOCUS AREAS
RESULTS
Role: Head of Branded Content, Integrations & Partnerships
Location: Los Angeles, California
Initially retained as a consultant and later elevated into a full-time leadership role to build branded content, partnership, and integrated marketing capabilities for a multicultural media platform targeting U.S. Hispanic Gen Z and Millennial audiences.
Modernized the customer proposition and delivered the strongest financial performance in company history.
repositioned the brand
MANDATE
Role: Vice President / MGT Consultant
Location: Montréal, Canada
Retained by leadership to assess the business, redefine the brand strategy, and establish a more modern consumer-focused operating model.
FOCUS AREAS
Brand transformation
Product strategy
Consumer positioning
Integrated marketing
New business development
Delivered a 25-point trend improvement
Achieved the strongest financial performance in company history
Shifted organization toward a digital-first mindset
Improved NPS and consumer sentiment
Introduced four new product categories and revenue streams
Developed integrated 360° brand and marketing strategy
RESULTS
MANDATE
Oversaw a complex direct-to-consumer, wholesale, licensing, and international business while leading merchandising, product strategy, and business development.
FOCUS AREAS
RESULTS
Led a $1B+ multi-channel business
Accelerated growth across wholesale, digital, licensing, and new business initiatives.
Role: Chief Merchandising Officer
Location: Los Angeles, California
Contributed to approximately $200M in incremental revenue growth
Increased eCommerce sales by 45%
Expanded distribution by more than 500 wholesale doors
Launched Lucky Plus, generating approximately $45M in revenue
Expanded licensing categories, including home and accessories
Improved inventory productivity and channel profitability
Revenue growth
Channel expansion
Product strategy
Licensing & partnerships
Business development
MANDATE
Retained by H.I.G. Growth Partners to assess business performance, identify risks and opportunities, support organizational development, and accelerate revenue growth initiatives.
FOCUS AREAS
RESULTS
ACCELERATED GROWTH.
Partnered with private equity and executive leadership to identify opportunities and improve performance.
Role: Private Equity Advisor & Brand Consultant
Location: Miami, Florida / Boston, Massachusetts
Delivered 100% of project milestones on schedule
Identified near-term revenue opportunities and operational improvements
Developed growth recommendations across product, pricing, promotion, and marketing
Evaluated organizational structure and resource allocation
Supported onboarding and development of key leadership hires
Established roadmap for future growth initiatives
Business assessment
Revenue acceleration
Merchandising & product strategy
Organizational development
Executive onboarding & leadership support
Consumer &
Retail
Led growth, transformation, and category expansion initiatives across enterprise, founder-led, and investor-backed consumer businesses ranging from emerging brands to $1.4B+ organizations.
Fashion Nova • Lucky Brand • Hudson • Dynamite • American Eagle • Gap • Levi's
Media, Partnerships & Commercialization
Built branded content, partnership, and monetization capabilities that
connected audience development, content strategy, and advertiser
demand to drive revenue growth.
LatiNationLatiNation • Clinique • Verizon • McDonald's • Disney • Coca-Cola
Founder-Led
Businesses
Partnered directly with founders and leadership teams to define
strategy, strengthen operating models, accelerate growth,
and prepare businesses for scale.
Easy Standard • Goodfair • Apostle •
KiraGrace
core EXPERTISE
A breadth of experience spanning consumer brands, media platforms, founder-led businesses, and investor-backed organizations.
Private Equity &
Investor-Backed
BRAND REPOSITIONING & TRANSFORMATION
North American Market Expansion
Worked alongside investors, operators, and leadership teams to assess
business performance, identify growth opportunities,
and support value creation initiatives.
Repositioned legacy brands, modernized consumer propositions, refined
product strategies, and established differentiated
market positions.
Developed and executed growth strategies across the United States
and Canada, including wholesale expansion, channel development,
product strategy, and market entry.
GLD • H.I.G. Growth Partners
Dynamite • Hudson • Stella & Dot • Lucky Brand
Wholesale, Digital & Omnichannel
Led and optimized wholesale, digital, retail, marketplace, and licensing businesses across diverse distribution models and consumer touchpoints.
Nordstrom • Bloomingdale's • Macy's • Saks Fifth Avenue • Harrods • Galeries Lafayette • Amazon • Urban Outfitters • Stitch Fix
Lucky Brand • Dynamite • Zilingo • GLD
ORGANIZATIONAL & OPERATING MODEL TRANSFORMATION
Lucky Brand • Dynamite • Fashion Nova • GLD
LatiNation
Talent & Brand Collaborations
Built partnerships with celebrities, influencers, athletes, and creators to drive awareness, credibility, and consumer engagement.
Fashion Nova • Dynamite • Hudson
Cardi B • Blueface • Kai Gerber • Loren Gray
