A collage of four black and white photographs featuring women in various poses and styles, with two images showing women in trendy attire, one showing a woman in a casual setting, and one showing a woman posing against an industrial background.

GROWTH STRATEGY. BUSINESS TRANSFORMATION.
VALUE CREATION.

From hypergrowth brands to private equity-backed businesses, helping leadership teams accelerate growth, transform operations, and create enterprise value. The experience presented throughout this site reflects more than 25 years of executive leadership, interim leadership, and strategic advisory engagements through MGF & Partners.

featured CASE STUDIES

Black wall with the words 'FASHION NOVA' logo in white letters.

HYPER-GROWTH & EXPANSION

Storefront with the sign 'DYNAMITE' and mannequins displaying clothing inside.

BRAND TRANSFORMATION

Interior of a retail store with a concrete wall displaying the 'Lucky Brand' logo, and several display tables with merchandise.

ENTERPRISE LEADERSHIP

A silver chain necklace with a pearl pendant, a black box with the word 'Gld' in white letters, and a decorative ring with black and silver patterns, on a black textured surface.

ENTERPRISE LEADERSHIP

A camera on a tripod in a dim, industrial-style space with large windows, showing a screen with a stylized 'N' and the text 'LATIN NATION'.

OPERATING MODEL

business impact

Three people posing in different outfits and settings. The first woman is in a leopard-print swimsuit with cut-outs, standing indoors. The second woman is dressed in a black shiny athletic jacket and shorts, sitting on a grass field near a net. The man is wearing sunglasses, a camouflage-patterned shirt, and has tattoos, standing indoors.
Three people posing in different outfits and settings. The first woman is in a leopard-print swimsuit with cut-outs, standing indoors. The second woman is dressed in a black shiny athletic jacket and shorts, sitting on a grass field near a net. The man is wearing sunglasses, a camouflage-patterned shirt, and has tattoos, standing indoors.
Cardi B flanked by 4 models dressed in black outfits posing in front of a holographic luxury car with lush greenery and colorful lighting in the background.
Logo for Fashion Nova in black and white

DOUBLED COMPANY REVENUE, ESTABLISHED FASHION NOVA AS THE WORLD'S MOST-SEARCHED FASHION BRAND.

CREATED NEW GROWTH ENGINES THROUGH CATEGORY EXPANSION, BRAND INNOVATION, AND COMMERCIAL EXECUTION.

THE CHALLENGE

  • As the company's first Chief Brand Officer, I was tasked with sustaining hyper-growth while introducing greater structure, accountability, and commercial discipline.

  • The business needed to diversify beyond its core offering, create new revenue streams, and strengthen execution across key commercial functions.

  • Success required preserving speed and entrepreneurial culture while evolving into a more mature, scalable organization.

WHAT I LED

  • Directed enterprise brand, merchandising, product development, planning, creative marketing, and commercialization.

  • Built an integrated commercial engine connecting product, brand, marketing, and go-to-market execution.

  • Conceived and launched NovaMEN, NovaSport, and NovaKids while developing the 360° strategy and commercialization roadmap for NovaBEAUTY.

  • Led strategic partnerships with Cardi B, Maluma, Blueface, and other
    high-profile creators to amplify brand awareness and cultural relevance

  • Redesigned organizational structure, planning processes, and cross-functional operating models to support scalable growth.

RESULTS

  • Doubled company revenue and improved EBITDA performance.

  • Established Fashion Nova as the #1 most-searched fashion brand globally.

  • Launched multiple NEW businesses that became major incremental revenue contributors.

  • Expanded into men's, kids, beauty, and active categories; grew accessories and curve category penetration through strategic assortment expansion, unlocking new growth opportunities.

  • Jumpstarted the womens business through the introduction of “wearing occasion” as an assortment filter; 360 overhauled of the denim assortment product assortent and online consumer experience

  • Strengthened category leadership through industry-defining partnerships and cultural marketing.

A woman in a black dress with a high slit stands among rocks and large cacti in a desert landscape under a blue sky.
The word 'DYNAMITE' written in bold white letters on a black background.

REPOSITIONED THE BRAND AND REVERSED DECLINING BUSINESS PERFORMANCE.

drove the strongest financial performance in company history.

the challenge

  • Brand relevance and financial performance were deteriorating.

  • The customer proposition no longer reflected evolving consumer expectations or market dynamics.

  • Leadership needed to redefine the brand, sharpen its market position, and return the business to sustainable growth.

what i led

  • Rebuilt the brand strategy and redefined the customer proposition to create a more focused, differentiated, and commercially relevant business.

  • Conducted a comprehensive business and brand assessment, defined the future brand vision and strategy, and aligned leadership around a unified transformation roadmap.

  • Developed and executed an integrated 360° brand platform across every customer touchpoint.

  • Launched four new product categories, creating new revenue opportunities.

  • Unified merchandising, creative, marketing, and digital teams around a unified growth strategy and execution roadmap.

results

  • Improved business performance by 25 percentage points.

  • Stabilized market share, strengthened brand perception, and established a clear strategic direction within the first 45 days.

  • Strongest financial performance in company history.

  • Increased eCommerce penetration by 9 percentage points.

  • Expanded into four new product categories, creating new revenue streams.

A behind-the-scenes view of a television studio with cameras, crew members, and a host or guest seated on a couch, set with plants and backdrop.
Logo with the text 'LATINATION' and the tagline 'Independent Media Powered by Latinos'.

BUILT THE COMMERCIAL INFRASTRUCTURE THAT ENABLED SCALABLE REVENUE GROWTH.

THE CHALLENGE

  • Recruited as a strategic consultant and promoted into executive leadership to build the company's branded content, partnerships, and commercial infrastructure.

  • The business needed scalable systems, stronger cross functional alignment, and a disciplined commercial operating model to support continued growth.

  • Leadership also sought to better align programming, content, and monetization around audience insights and commercial opportunity.

WHAT I LED

  • Built the branded content, partnerships, and integrated marketing function from the ground up.

  • Designed and launched the RFP 2.0 operating framework, redesigning proposal development, prioritization, budgeting, and workflow management within the first 60 days.

  • Automated the end to end RFP process, creating a scalable commercial engine that improved speed, visibility, and accountability.

  • Led and sales, programming, production, creative, and leadership around a unified commercial strategy, including the expansion into the Beauty & Fashion categories

  • Built an integrated commercial planning process that aligned content development, marketing, sales, and go to market strategy into a unified annual execution plan.

RESULTS

  • Increased commercial intake capacity by 40% while maintaining 100% on time delivery.

  • Contributed approximately 15% year over year company growth.

  • Increased RFP volume by an average of 10% month over month.

  • Established the RFP 2.0 framework, creating a repeatable operating model for growth

  • Aligned commercial strategy, content, and partnerships through a unified operating model.

  • Elevated branded content proposals through consumer insights, authentic brand integration, and premium creative execution, strengthening client confidence and commercial impact.

Two young adults, a woman and a man, stand against a gradient background with warm tones. The woman wears a blue denim shirt and shorts, with a serious expression. The man wears a beige shirt and pants, smiling and with his hand on his chin.
Two young adults, a woman and a man, stand against a gradient background with warm tones. The woman wears a blue denim shirt and shorts, with a serious expression. The man wears a beige shirt and pants, smiling and with his hand on his chin.
A young woman and a young man standing against a gradient background with warm colors. The woman has long wavy hair, is wearing a blue denim shirt and shorts, and is looking slightly to the side. The man has curly hair, is wearing a beige shirt and light-colored pants, and is smiling with his hand on his chin.
Logo with the words "Lucky Brand" separated by a four-leaf clover symbol, all in bold black and white text.

LED A $1B+ COMPLEX OMNICHANNEL BUSINESS.

GENERATED MORE THAN $250M IN INCREMENTAL REVENUE ACROSS DTC, WHOLESALE, DIGITAL, AND LICENSING.

The logo of Lucky Brand, featuring the words 'LUCKY' and 'BRAND' separated by a four-leaf clover symbol.

the challenge

  • Led a $1B+ portfolio spanning DTC, wholesale, outlet, digital, licensing, and international businesses with responsibility for accelerating profitable growth while strengthening brand consistency and operational performance.

  • The business needed new revenue streams, broader distribution, stronger channel execution, and more disciplined commercial strategies to drive long-term growth.

what i led

  • Owned full P&L responsibility across wholesale, digital, outlet, licensing, and international businesses.

  • Defined and executed enterprise merchandising, product, channel, and commercial strategies across the portfolio.

  • Established a unified brand vision and accessible premium positioning across every channel and customer touchpoint.

  • Expanded distribution through strategic partnerships, new account acquisition, and channel development, adding more than 500 wholesale doors.

  • Launched Lucky Plus, expanded licensing into new categories including Lucky Home, and created new revenue opportunities across the portfolio.

  • Led a 120+ person organization with 14 direct reports, driving organizational alignment and execution across the enterprise.

RESULTS

  • Generated more than $250M in incremental revenue.

  • Increased eCommerce sales by 45% while improving profitability.

  • Expanded distribution by more than 500 wholesale doors, increasing market reach.

  • Conceived and launched Lucky Plus, generating approximately $45M in revenue
    in year 1

  • Expanded licensing into new categories and increased licensing
    revenue by 30%.

  • Improved inventory productivity, channel profitability, and enterprise performance
    across a $1B+ business.

A young man with dark skin and short hair adjusting gold chains around his neck. He is wearing a cream-colored shirt and standing in front of a modern, geometric patterned wall.
GLD written in a stylized, cursive font with decorative sparkles.

PARTNERED WITH GLD LEADERSHIP AND H.I.G. GROWTH PARTNERS TO IDENTIFY VALUE CREATION OPPORTUNITIES AND ACCELERATE SCALABLE GROWTH.

the challenge

  • Following H.I.G.'s investment, leadership sought an objective assessment of the business to identify value creation opportunities, operational improvements, and strategic priorities to accelerate growth.

  • The business needed stronger merchandising, planning, pricing, inventory management, and go to market capabilities to support continued growth.

  • Leadership also prioritized accelerating the women's business and strengthening organizational effectiveness.

what i led

  • Conducted a comprehensive commercial and operational assessment across merchandising, planning, pricing, inventory, and go to market capabilities.

  • Identified immediate revenue opportunities and practical improvements to simplify execution and improve performance.

  • Developed growth strategies spanning product, pricing, category expansion, promotions, and go to market planning.

  • Evaluated organizational structure, systems, and processes to support future scale.

  • Advised executive leadership on organizational design, executive hiring, and strategic priorities to support long term value creation.

RESULTS

  • Delivered 100% of project milestones and recommendations on schedule.

  • Identified actionable opportunities to improve revenue, inventory productivity, pricing, promotions, and commercial performance.

  • Delivered a prioritized value creation roadmap balancing immediate financial impact with long-term growth initiatives.

  • Strengthened planning processes and organizational alignment across the business.

  • Equipped leadership and investors with a prioritized roadmap to accelerate execution and value creation.

Dynamite Fashion Nova Levis Lucky Brand GLD HIG Growth Partners Kira Grace GAP Easy Standard Goodfair Hudson LatiNation Stella and Dot
Dynamite Fashion Nova Levis Lucky Brand GLD HIG Growth Partners Kira Grace GAP Easy Standard Goodfair Hudson LatiNation Stella and Dot
Close-up view of an architectural structure with a repeating diamond-shaped pattern, curved design, made of metal or similar material.

LET’S BUILD WHAT’S NEXT.

Whether you're scaling growth, improving execution, preparing for investment, or navigating transformation, MGF brings experienced leadership and practical solutions to help move the business forward.

EXPLORE SERVICES
START A CONVERSATION